James Ikechukwu Esomugha, better known as Jim Iyke has uncovered what must be done to make the industry bigger and better.
Jim Iyke who just came back into the entertainment industry after a few years break made this known in a recent interview.
He said: “I’ve spent so much time in the business world, I’ve spent so much time thinking deeply about what we got right, what we are getting right now, what we got wrong, what we are doing wrongly now, and how we should position ourselves for the future. We need to be careful because this industry is getting bigger by the day. So many international giants are coming to not properly partner with us, not giving us our due, and leaving nothing to our legacy but just want to take our content without due returns. So, we need financial experts on board, we need to deliberately begin to engage entertainment lawyers that understand the nuances, that can read between the line and write our contract properly because the negotiating power is with us now and if we lose it in the nearest future, we will leave no proper legacy for the generation to follow and that, more than anything else, is what concerns and disturbs me at this point.”
Linking the Nollywood of the past and the one it has grown to become, Jim Iyke added certain areas he wants the industry to further improve on.
He said, “As a structure, there’s so much we could improve on. As an establishment, the financial institutions, the leadership, the government are yet to take their place in Nollywood and the entertainment structure. I think that’s where it’s falling short. We could argue from now till tomorrow about an establishment that is of global recognition and yet not well structured financially for the arrow eyes, that is the common questions asked across the table when we approach the financial world to partner with us.”
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